Challenge

Levi's commissioned us to create and manage the second edition of its most important branding project: the Levi's Music

Project, with the aim of promoting access to professional music in Spain and attacking two fundamental targets: music fans and style seekers.

Project

We launched a music production school in Barcelona, teaming up with the renowned producer Alizzz and the prestigious Microfusa school.

We chose Alizzz to lead the project because we wanted a fresh perspective on music production—one that not only empowers new talent but also cultivates future producers who can collaborate with even more artists.

We selected the 10 most promising students and gave them the platform to tell a story of music, learning, and resilience.

Results

For a year, a group of 10 students had access to music professionally in Barcelona.

Vicco, one of those students, became a breakout star in Spain’s music scene, amassing 1.5 million monthly listeners on Spotify. Her hit single Nochentera took the country by storm, surpassing 140 million streams and solidifying her place as a national sensation.

Each Alizzz masterclass was an unforgettable experience for them, their experience was recorded in a documentary.

The documentary premiered at NOTODO Filmfest.