Daniel Dhers performing a BMX stunt mid-air against a blue sky, wearing a Red Bull helmet and a red sleeveless shirt, with arms outstretched.
Las Ninyas del corro singing into a microphone on stage with dramatic red and blue lighting.
Drive-in concert with large screens displaying a singer, cars parked in front of stage.

leo sierra

Hands holding a gaming controller near a bottle of Fanta and a bowl of popcorn on a table.
Yellow padel ball with white seam

Ideas that make brands part of culture.

If you have to say it, it’s not real. The best ideas don’t try to be cool—they just are. Don’t make something that looks gaming—hack a real game. Don’t say you’re funny—make people laugh. That’s how I create, in advertising and behind the camera.

Alizzz wearing a Levi's hoodie with a hood up in a dimly lit setting.
DanceterĂ­a singing on stage with bright pink and purple lights

ads shouldn't look like ads at all

đŸ”„

ads shouldn't look like ads at all đŸ”„

Get in touch.

đŸ“© hola@leosierra.com

📍 Madrid, Spain.